Wednesday, October 30, 2013

Ronn Torossian shares some very useful tips for starting business in a depressed economy

Starting a business is challenging, but it becomes all the more challenging in a declining economy.  That is because, these are the times when banks are not willing to give big credits, cost of production is higher, and despite labor costs going down, selecting right personnel seems like finding a needle in a haystack.

However, despite all the challenges, nothing is ever impossible. With a thorough know-how and planning, you can definitely set your mark in the industry. These are the words of CEO of 5WPR, Mr. Ronn Torossian.

He suggests on using your resources wisely to start off successfully even in a depressed economy. Generally, startup businesses do not have enough capital to stay in the industry for years, which is why they must use it intelligently.

In most of the cases, businesses have finances for six months, to get established. If yours is a similar case, then do not waste any money in an attempt to grow quickly, and make your best efforts to offer what others generally don’t-effective communication with your customers.

Keep them connected via social media and do anything you can to provide quality customer service.

Tuesday, October 22, 2013

Ronn Torossian: How changing the structure of SEO can be favorable for PR campaigns

When talking about how search engine optimization is being done today, you will most likely hear about how these practice is shifting towards social media platforms.

Ronn Torossian, the CEO of 5WPR says that this perception of Google is moving away from the old straightforward algorithms towards the path of social media impression, and creating cross platform back links. He says that from the PR’s point of view, this shift is amazing for online businesses.

This is because all these platforms provide the public as well as consumers, with a user-friendly interface that brings them closer to online shopping experience. Especially with the online feature which recommends services and products, the users can now explore the products well, and it is almost like shopping with their friends.

As the content has now moved from behind the backdrop scene to the limelight, campaign managers are now thinking creatively, into creating engaging material.

Tuesday, October 15, 2013

Ronn Torossian – stressing on the importance of planning follow-ups to reach goals

You must have heard it on many occasions that people do not plan to fail, but actually, they fail to plan rightly. As a result of doing inappropriate planning, planners sometimes fail to reach the finishing line, which is the real failure. Sometimes individuals have amazing and useful ideas (whether for a marketing campaign, service or product). They plan, execute, get going but then just give up in the middle.

The reason behind failure can be poor planning or management, cash flow hurdles or anything else, but true failure comes from quitting. That is the reason, Ronn Torossian says that the power is not really in the idea, but it is actually in the follow-through which converts the idea into success.

Therefore, simply having a great idea is not enough. You need to know how the plan should be executed and how to reach from the point A to point B step by step.  Never start off without knowing the entire plan. Follow us on LinkedIn.

Friday, October 4, 2013

Ronn Torossian tells the difference between customers and fans

Most of the businesses are least bothered about the fact whether they have more customers or more fans as long as they are getting good monetary benefits. But in the public relations, this approach can be disastrous.
Ronn Torossian, the founder and CEO of 5W public relations explains the major difference between fans and customers. Take a look:

Customers are only those people who just tend to buy your product for any reason. The reason may be lack of other product or any other one. They may be using your service or product but they are not necessarily completely dedicated to only your product. Even those who stumble down to your product bypassing other ones are not your fans.

Fans are those people who just do not care to have a look at any other available product or service in the market, but yours. They rely only on your services and are willing to spread positive message about it with other people.

Follow us on LinkedIn:

Tuesday, October 1, 2013

Ronn Torossian - the most popular name in PR industry

Best known for being the founder of the most prestigious public relations firm Ronn Torossian is an American public relations executive, entrepreneur, and author.

Born in Brooklyn, New York, in 1974, and raised in Bronx, Ronn attended Stuyvesant High School in Manhattan and SUNY Albany where he received his bachelor’s degree.

After working for several years in field of public relations, Mr. Torossian founded a full service PR agency, 5WPR, and opened the door for result-driven public relations services in many areas including healthcare, entertainment, fashion and beauty, travel and others.

Ronn is also known for product integration, reputation management, and integrated marketing.

He is also admired as an author, having published his debut book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” in 2011.