Tuesday, October 22, 2013

Ronn Torossian: How changing the structure of SEO can be favorable for PR campaigns

When talking about how search engine optimization is being done today, you will most likely hear about how these practice is shifting towards social media platforms.

Ronn Torossian, the CEO of 5WPR says that this perception of Google is moving away from the old straightforward algorithms towards the path of social media impression, and creating cross platform back links. He says that from the PR’s point of view, this shift is amazing for online businesses.

This is because all these platforms provide the public as well as consumers, with a user-friendly interface that brings them closer to online shopping experience. Especially with the online feature which recommends services and products, the users can now explore the products well, and it is almost like shopping with their friends.

As the content has now moved from behind the backdrop scene to the limelight, campaign managers are now thinking creatively, into creating engaging material.

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