Tuesday, September 17, 2013

What happens on social media stays on the web’ says Ronn Torossian

Social media is the one tool which has literally revolutionized the PR industry, and has taken it to a level, which could not have been imagined a generation ago. While it is an excellent and amazing tool for doing unlimited publicity, it should be used with extreme care and caution.

Ronn Torossian, the founder of 5WPR, a New York based Public Relations firm says that on the flip side, the social media network can get you caught red handed. So, always remember that the moment you have posted something on the web, it is going to stay there.

Of course you may delete it right away, once you realize that the post was not really the best idea you could have shared. But, deleting it does not guarantee that your mistake has been erased completely, and chances are that people have already gone through it and shared that post.

So do not assume that you will always get away with it. There may have been a few times when you actually got away with it; but getting caught even a single time, will make all the previous narrow escapes futile.


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