The word ‘platform’ is the latest buzzword especially in terms of public relation campaigning. No matter what you want to promote, you would be asked to build a platform. Also doing this used to be a lot easier earlier when all you had to do is just borrow the steam from an already established entity.
But now those platforms have become mobile, so what would you do? That question needs to be solved. Ronn Torossian, the PR guru suggests becoming a resource. It is a good way to build that platform and meet newer prospects. Answer questions by reaching out there and engage public into conversations.
When most of the people hear this word they only think about displaying appealing content or publishing good material followed by a long pause. But that is just one step and it requires going an extra mile. Creating content that readers could relate to, something to draw the public towards you and your content. Build connection while building credibility and the platform will definitely grow.
But now those platforms have become mobile, so what would you do? That question needs to be solved. Ronn Torossian, the PR guru suggests becoming a resource. It is a good way to build that platform and meet newer prospects. Answer questions by reaching out there and engage public into conversations.
When most of the people hear this word they only think about displaying appealing content or publishing good material followed by a long pause. But that is just one step and it requires going an extra mile. Creating content that readers could relate to, something to draw the public towards you and your content. Build connection while building credibility and the platform will definitely grow.
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