Thursday, November 7, 2013

Ronn Torossian explains the distinction between fans and customers

Some businesses are least bothered about whether they have more customers or fan in their key public. But this attitude in terms of public relations could be dangerous. While every business will mostly have more number of customers than fans, both are essentially required. And more important is to have a clear understanding of the difference between two.

Ronn Torossian, the PR guru says that fans are those people who are adherent to a particular brand, even if they are paying a little more and will always choose what they want out of all available options. Fans could not care less about other brands in the same category unlike customers.

Another thing that differentiates these two terms is the nature of environment. The environment of fans group will be tribal by default. They identify themselves not as customers but as a part of tribe who have common beliefs and approaches. So cultivating customers into fans it he key to create generations of loyal fans for your brand. Information about For Immediate Release published by Ronn Torossian.

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